SIAVASH Z. / HUBSPOT SPECIALIST

Senior HubSpot
CRM & CMS
Developer.

RevOps automation. AI customer agents.

I build HubSpot websites, configure CRMs and automate the work between sales, marketing and support. I also set up AI customer agents, including the knowledge and handoff rules behind them.

WEBSITES, CRM AND CUSTOMER SUPPORT
HubSpotCRM, content and service
CRMRecords and pipelines
CMSWebsites and email
RevOpsWorkflows and routing
AI agentsKnowledge and handoff
13+years in digital delivery
355Upwork jobs
17,878hours on Upwork
Top Rated Pluson Upwork

01 / SELECTED WORK

Recent HubSpot projects

Here are examples of my work across HubSpot websites, CRM setup, workflow automation and AI customer support.

BUILDING BROKERS WA01 / CRM + AI
Building Brokers WA residential property website imagery
Building
Brokers WA
Explore live website ↗
Enquiry→Qualification→Booking

BUILDING BROKERS WA

Lead capture, follow-up
and booking for BBWA

I connected WordPress enquiry forms to HubSpot and set up qualification, lead ownership, follow-up and booking. The work also covered Jesse, the AI customer agent.

  • Lead ownership, status and routing logic.
  • Follow-up tasks, notifications and booking steps.
  • Jesse AI agent knowledge, guardrails and human handoff.
HubSpot CRMWordPressAI customer agent

Phase 1 implementation completed

Visit BBWA
DATABIOLOGICS02 / CRM + REVOPS
Closed won → implementation → onboardingHUBSPOT WORKFLOW

DATABIOLOGICS

HubSpot website, CRM
and onboarding workflows

My DataBiologics work covered the HubSpot website, CRM, pipelines and workflows. The onboarding workflow shown here creates implementation tasks and notifications when a deal closes.

  • HubSpot website development and CRM configuration.
  • Pipeline structure and workflow automation.
  • Onboarding handoff across records, tasks and team notifications.
HubSpot CMSCRM pipelinesRevOps automation
Visit DataBiologics
ENVESEUR03 / AI + SERVICE

Betty, the AI
customer agent

Betty on
Postal Packaging

Live customer agent
Live Betty AI chatbot welcome screen on Postal Packaging, with suggested questions and chat input
Knowledge · routing · human handoffACTUAL LIVE CHATBOT

ENVESEUR / MULTIBRAND CUSTOMER SERVICE

AI agent setup
and human handoff

I'm auditing and configuring HubSpot customer agents across multiple brands and languages. This includes checking what the agents can answer, how conversations are routed and when a person should take over.

  • Knowledge sources, website crawl coverage and answer accuracy.
  • Routing by brand, website and language.
  • Human handoff, Help Desk setup and replies when an agent cannot help.
HubSpot BreezeService HubHelp Desk

Active audit and implementation engagement

See Betty on Postal Packaging
FUNCTIONLY05 / CMS DEVELOPMENT
● ● ●functionly.com↗
Functionly website featuring its organizational design platform
Website development for a SaaS platformEXPLORE FULL PAGE ↗

FUNCTIONLY

HubSpot CMS development
for Functionly

I worked on HubSpot CMS development for Functionly, an organizational design platform. The website presents the product, its features and use cases in a responsive layout.

  • HubSpot CMS development for a SaaS website.
  • Responsive front-end implementation.
  • Page layouts for product features and use cases.
HubSpot CMSWebsite developmentSaaS
Visit Functionly

02 / WHAT I BRING

What I can help with

My work combines development with CRM implementation. I can build the website, configure the records and workflows behind it, and help your team manage the result.

01 / CRM & REVOPS

CRM setup
and automation

I configure properties, pipelines, lifecycle stages, lead ownership and workflows around how your team handles enquiries and customers.

CRM architecture · Automation · Data quality
02 / CMS & EMAIL

Custom websites
and email templates

I build HubSpot themes, modules, pages and email templates from your designs, with controls your team can use to edit the content.

HubL · HTML / CSS · JavaScript
03 / AI & SERVICE

AI customer agents
and support routing

I set up knowledge sources, chatflows, language routing and escalation rules. I also check what happens when the agent cannot answer or the support team is unavailable.

Breeze · Knowledge sources · Human handoff
04 / CONNECTED TOOLS

Forms, APIs
and integrations

I connect forms and external tools to HubSpot, map the data to the right records and troubleshoot failed updates or unexpected workflow behavior.

APIs · Webhooks · Integration logic

03 / HOW I WORK

How I approach a project

I start with the process your team follows, then work through the build, checks and handover.

01

Map the requirements

Review the current setup, speak with the people using it and agree on what needs to change.

02

Build and configure

Develop the pages, modules, CRM structure or workflows needed for the agreed scope.

03

Check the behavior

Work through normal use and exceptions, including missing data, repeat submissions and unavailable support teams.

04

Document the work

Explain what changed, how to use it and which settings the team can manage.

HAVE A HUBSPOT CHALLENGE?

Tell me about
your project.

Use the form to describe what you need, what's already in place and your timeline.

CRM & RevOpsCMS & emailAI customer service

START A CONVERSATION

What can I help you with?

If the form doesn't appear, contact me on Upwork ↗.

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